How to Use Metrics to Boost Your Lead Conversion Rate

How to Use Metrics to Boost Your Lead Conversion Rate

Lead generation is a crucial way for marketers to develop a broad customer base. Top industries shell out thousands of dollars every year just to gather leads. But remember that the whole point of lead generation is to convert those leads into paying customers. So no...
10 Big Mistakes That Drive up the Cost of SEO

10 Big Mistakes That Drive up the Cost of SEO

What is the cost of SEO in 2017? Try $65 billion, according to Borrell Associates’ most recent estimate. Well, that’s how much money companies are expected to spend on SEO. The question to ask yourself is “What’s the cost of SEO if I...