If you are a business who isn’t completely convinced that having a blog is important, remember this: content is king. It doesn’t matter what you do, blogging will only increase your exposure! Blogging is a fast, budget-friendly way to generate more revenue in the short and long run. A business can benefit greatly by taking the time to set up and regularly update a blog. Here are the top five reasons why blogging is important:
1. Increase Traffic to Your Site
A blog is a great tool to generate more traffic to your business website. A blog that is regularly updated and filled with SEO optimized articles will rank higher on search engines. This means that a potential customer is more likely to see your website when searching for general terms related to your business. In addition, people will be able to quickly share your website with others by linking to it in an email or social media outlet. More website exposure means more people are seeing your information, which will lead to more sales.
2. Increase Credibility
A blog that has well researched information will show your customers that you are knowledgeable in the field you work in. You can also use new blogs to share important up-coming information that relates to your business. This will show customers that you stay informed and up-to-date. A blog is a great tool to set your business apart from competitors by proving that you know more about the topic than others.
3. Become the Expert
While you are using your blog to generate more sales you will also be learning. In order to write informative blogs you will have to constantly research your field and discover new information. Use this information to improve your business and restructure the areas that need work. Blogging three times a week is the equivalent to studying your business field three times a week. Well-informed business owners are better able to serve their customers and increase their sales.
4. Create a Conversation, Build Good Customer Support
Unlike with regular business hours, your blog will be available twenty-four hours a day, seven days a week. Customers will be able to find your business information anytime they need to. The comments section of your blog will allow established, and potential customers to offer useful feedback that will instantly give you valuable information to better your business.
5. Be Heard and Keep Them Coming Back
Unlike a typical business website that rarely updates its information, a website with a blog creates continuously changing content. Customers will return to visit your website to read your blogs. This will keep your business name fresh in their minds. Customers will come to enjoy the blog as a source of reliable information. A blog will also make a larger company seem more approachable to potential customers. The more return viewers your website creates the more return customers your business will see.
A blog is a very cost-effective way for your business to increase income. The price of starting a blog will be minimal compared to the immediate results you will see. Starting a blog will create more pages for your business website, which will in turn make your site more visible and desirable to the public.