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Internet Marketing Resources & Articles

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and...

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Chrome Will Mark All HTTP Sites As ‘Not Secure’ Starting In July

There isn't such thing as too much security when it comes to your online presence. You probably have already heard of the GDPR which is a way of securing the personal and financial data of EU citizens. This is a collective attempt to make the world wide web safer and...

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GDPR – What You Need To Know

The Basics of GDPRGDPR stands for General Data Protection Regulation and it is a new regulation which strives to protect the personal information of EU citizens. This regulation acts as a worldwide attempt to protect people from identity theft and to ensure the...

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Advanced SEO Questions (with Answers) That Industry Professionals Should Learn

There comes a time in every SEO’s career when it’s time to move beyond the basics of the trade and tackle the big questions. Everyone knows that you need solid on-page, authority backlinks, and high quality unique content. But let’s take a look at some advanced SEO...

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How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search...

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Why Every Business Needs a Website

If you’re a small business owner it is absolutely essential that you put thought into your online presence and what it says about your brand. If you don’t have even a basic website that serves as a placeholder for your brand. You’re already behind the competition. But...

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Sinoun Chea will be speaking WordCamp Atlanta 2018

Sinoun, the founder of ShiftWeb Solutions, will be speaking at WordCamp Atlanta for two sessions in April! Come say hi. 🙂 How to Improve Email Deliverability for Your WordPress Website April 14th - 1pm Divi by Elegant Themes is hands down one of the best themes ever...

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7 Ways to Create Unlimited Guest Post Ideas

by Josh Elkin Whether you’re a freelance writer trying to grow your workload and your portfolio or you’re a business trying to build links back to your website in a way that doesn’t look like spam, submitting guest posts to relevant blogs could be just what you need...

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How to Use Metrics to Boost Your Lead Conversion Rate

Lead generation is a crucial way for marketers to develop a broad customer base. Top industries shell out thousands of dollars every year just to gather leads. But remember that the whole point of lead generation is to convert those leads into paying customers. So no...

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10 Big Mistakes That Drive up the Cost of SEO

What is the cost of SEO in 2017? Try $65 billion, according to Borrell Associates' most recent estimate. Well, that's how much money companies are expected to spend on SEO. The question to ask yourself is "What's the cost of SEO if I don't do it correctly?" In other...

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7 Tips for Better Website Content Writing Skills

Content marketing, defined generally as a marketing approach focused on the creation and distribution of valuable content aimed at attracting a targeted audience, has never been more prevalent in the marketing field. In fact, 89 percent of business to business...

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Our Favorite WordPress Plugins That We Trust and Use Most

AffiliateWP Sell more by creating your own affiliate program! Are you looking for a way to earn some extra money through your website? AffiliateWP, the best affiliate plugin for WordPress is the way to go. This plugin offers affiliate marketing solutions that are...

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The Best Membership Plugins For WordPress

Restrict Content Pro Need to give out some special membership privileges for your website? Restrict Content Pro is designed to do just the job. This plug-in lets you restrict access to some of your most valued content. You can then create an unlimited number of...

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SEO Solutions: The Basics You Should Know

If you run a small business you know how hard it is to get a handle on SEO solutions for your website. Or maybe you’ve heard of SEO, but have no idea what it is or why it’s important. You may be thinking you don’t need to pay attention to it. That would be a mistake....

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15 Cool CSS Tricks You Haven’t Tried

Looking to take your Wordpress skills to the next level? You need to try CSS. Not only does CSS save you time in your Wordpress crafting, but it also transforms your visitors' experience of your site. You'll get users talking--and converting--without breaking the bank...

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How to Choose a Color Scheme for Your Divi Website

Did you know that roughly 2/3 of consumers will decide not to buy a product simply because they don't like its color? What about the fact that color can increase brand recognition by an astounding 80%? Finally, over 90% of consumers say that color is the single most...

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The Only Off-Site SEO Guide You’ll Ever Need

Over 90% of internet users rely on search results. And 75% of users never scroll past the first page. The further down your site is in rankings, the less likely potential customers are to see it. This means that you should be doing all that you can to place higher in...

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10 Web Design Trends That Improve User Experience

For all the widgets, flyouts, and flashy design you can shove into your website, there's one factor that can make all of that pointless. User experience. It doesn't matter how much time or money you've spent on your web design if your website is difficult to navigate...

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How to Recover Your Lost Organic Search Traffic

Losing organic search traffic to your website can mean a significant decrease in your business's sales. Even worse, it's a problem that's difficult to pinpoint. It could be a drop in your SEO rankings that might have occurred for any number of reasons. It might also...

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This Is Why SEO Web Design Should Be a Priority

Search engine optimization as we once knew it is dead. Yes, SEO is still a must for content creation, but the art of optimizing has evolved. Now more than ever, businesses must put a strong emphasis on SEO web design. But why is this? What factors have made optimizing...

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