SEO vs. PPC: What is better for your business?

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and...
GDPR – What You Need To Know

GDPR – What You Need To Know

The Basics of GDPR GDPR stands for General Data Protection Regulation and it is a new regulation which strives to protect the personal information of EU citizens. This regulation acts as a worldwide attempt to protect people from identity theft and to ensure the...
How AI Will Impact the Future of SEO

How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search...
Why Every Business Needs a Website

Why Every Business Needs a Website

If you’re a small business owner it is absolutely essential that you put thought into your online presence and what it says about your brand. If you don’t have even a basic website that serves as a placeholder for your brand. You’re already behind the competition. But...
7 Tips for Better Website Content Writing Skills

7 Tips for Better Website Content Writing Skills

Content marketing, defined generally as a marketing approach focused on the creation and distribution of valuable content aimed at attracting a targeted audience, has never been more prevalent in the marketing field. In fact, 89 percent of business to business...
This Is Why SEO Web Design Should Be a Priority

This Is Why SEO Web Design Should Be a Priority

Search engine optimization as we once knew it is dead. Yes, SEO is still a must for content creation, but the art of optimizing has evolved. Now more than ever, businesses must put a strong emphasis on SEO web design. But why is this? What factors have made optimizing...