SEO vs. PPC: What is better for your business?

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and...
Chrome Will Mark All HTTP Sites As ‘Not Secure’ Starting In July

Chrome Will Mark All HTTP Sites As ‘Not Secure’ Starting In July

There isn’t such thing as too much security when it comes to your online presence. You probably have already heard of the GDPR which is a way of securing the personal and financial data of EU citizens. This is a collective attempt to make the world wide web...
SEO for Google: How to Optimize Your Website for Google

SEO for Google: How to Optimize Your Website for Google

Google stands as the most popular search engine. In fact, Google processes over 40,000 search queries each second. That’s more than 3.5 billion searches a day! With that said, Google is likely the first step for most of your business website traffic. So how can...
Important Things To Know About Google’s Search Quality Guidelines

Important Things To Know About Google’s Search Quality Guidelines

Last November, 2015, search engine giant Google released the full version of the Search Quality Raters Guidelines and Handbooks. This document’s aim is to help Google Search Quality Raters learn the most accurate way to test and rate the search results . You...
Why Does Google Show a 4.8 Rating When I Have All 5-Star Reviews?

Why Does Google Show a 4.8 Rating When I Have All 5-Star Reviews?

One of the most common things that people are confused about is Google review rating. Many people wonder why Google is showing 4.8 rating when they actually have worked hard to maintain 5-star rating of their business. This is a major concern for many businesses...
Why Citations are Important for Your Business?

Why Citations are Important for Your Business?

Citations have an important role in boosting your overall SEO score. Many webmasters are unable to differentiate between citations and backlinks from directories. Citations are basically mentions of your business NAP (Name, Address and Phone Number) on another...