SEO vs. PPC: What is better for your business?

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and...
How AI Will Impact the Future of SEO

How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search...
How to Use Metrics to Boost Your Lead Conversion Rate

How to Use Metrics to Boost Your Lead Conversion Rate

Lead generation is a crucial way for marketers to develop a broad customer base. Top industries shell out thousands of dollars every year just to gather leads. But remember that the whole point of lead generation is to convert those leads into paying customers. So no...
How to Recover Your Lost Organic Search Traffic

How to Recover Your Lost Organic Search Traffic

Losing organic search traffic to your website can mean a significant decrease in your business’s sales. Even worse, it’s a problem that’s difficult to pinpoint. It could be a drop in your SEO rankings that might have occurred for any number of...
This Is Why SEO Web Design Should Be a Priority

This Is Why SEO Web Design Should Be a Priority

Search engine optimization as we once knew it is dead. Yes, SEO is still a must for content creation, but the art of optimizing has evolved. Now more than ever, businesses must put a strong emphasis on SEO web design. But why is this? What factors have made optimizing...
Important Things To Know About Google’s Search Quality Guidelines

Important Things To Know About Google’s Search Quality Guidelines

Last November, 2015, search engine giant Google released the full version of the Search Quality Raters Guidelines and Handbooks. This document’s aim is to help Google Search Quality Raters learn the most accurate way to test and rate the search results . You...