7 Benefits of Hiring an SEO Company

7 Benefits of Hiring an SEO Company

Growing up, brands used to make the television and radio stations their number one go-to places for advertising. Those stations that offered national network programs served as the best platforms. Firms and brands that remained emblazoned in our minds from childhood...
SEO vs. PPC: What is better for your business?

SEO vs. PPC: What is better for your business?

Pros, Cons, and Useful Insights for SEO and PPC Your marketing strategy is extremely important when it comes to running an online business. By adopting the right strategy, you will basically enjoy more exposure, more traffic to your website, more potential clients and...
Advanced SEO Questions (with Answers) That Industry Professionals Should Learn

Advanced SEO Questions (with Answers) That Industry Professionals Should Learn

There comes a time in every SEO’s career when it’s time to move beyond the basics of the trade and tackle the big questions. Everyone knows that you need solid on-page, authority backlinks, and high quality unique content. But let’s take a look at some advanced SEO...
How AI Will Impact the Future of SEO

How AI Will Impact the Future of SEO

In October 2015, Google made marketing headlines when they announced RankBrain, the artificially intelligent algorithm designed to learn from consumers. Over the past two and a half years, how we use the Internet has changed as a result. The implications for search...
How to Use Metrics to Boost Your Lead Conversion Rate

How to Use Metrics to Boost Your Lead Conversion Rate

Lead generation is a crucial way for marketers to develop a broad customer base. Top industries shell out thousands of dollars every year just to gather leads. But remember that the whole point of lead generation is to convert those leads into paying customers. So no...
10 Big Mistakes That Drive up the Cost of SEO

10 Big Mistakes That Drive up the Cost of SEO

What is the cost of SEO in 2017? Try $65 billion, according to Borrell Associates’ most recent estimate. Well, that’s how much money companies are expected to spend on SEO. The question to ask yourself is “What’s the cost of SEO if I...