301 Redirect

301 Redirect refers to a strategy often used by advertisers to enhance their SEO ranking. It involves redirecting or diverting all customer traffic coming onto some old web page towards a new webpage. It is also sometimes called a permanent redirect whose defining...

303 Redirect

It shares almost all its features with the 301 redirect, except for the fact that it is a temporary in nature, unlike the 301 redirect which is permanent in nature. These redirects are quite often presented in the form of a “see other” signal to the intended server....

404 Error

This is arguably one of the most common and easily recognized forms of errors on the Internet and otherwise. The 404 Error represents a page or files not found an error, which pops up on the screen whenever the user wishes to load a file or visit a page that doesn’t...

Abandonment Rate

Abandonment rate is a term that is used somewhat loosely but most commonly refers to the desertion of a shopping cart on an eCommerce website. Abandonment refers to the situation when an online buyer loads up his shopping cart with items he wishes to purchase, but...

Above The Fold

Above The Fold is a way of referring to the portion of your content that’s visible on the desktop screen without scrolling down. This is that area which directly appears on the screen as soon as a user navigates on to the page, which is why the cost of placing...