Pictorial advertisements added on to websites to make the content more engaging and interactive are known as banners. Often used as a means of luring in customers and making your content visually appealing to visitors, these banners come in various shapes and sizes and could be also be called buttons, leaderboards or inlines among other names. They generally come in fixed sizes of 468*60 pixels and could range from animated to static. The user gets complete control over the position of such ads as they look good almost anywhere on the page and also come in varying costs as per a Cost per 1000 Impressions (CPM) basis.
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