In those days, it meant that the information or details are provided at the bottom of the page. In technical terms, it means that the website visitant has to move their cursor down, in search of the content. Mostly, the ads are placed below the fold and important content are placed above the fold. It is often considered that the content above the fold has a higher rate of visibility than the content below the fold. Some ads which appear below the fold are important but due to the lack of awareness amongst the people, they overlook the ads and the poor companies broadcasting their ads below the fold have to suffer. And later on, they are forced to sell the ads, at a rate way less than the original price due to less visibility. The website’s audience analytics can provide you with a precise location for the folds.