This is a simulation technique for boosting sales in which buyers are simulated through the use of advanced techniques and studying buyer practices. These fictional models then act as references upon which you can strategize or plan on how to go about selling your products. These personas are usually created keeping in mind huge volumes of customer data and market research along with lots of demographics and human behavioral patterns. Thus, you get a rough estimate of an ideal customer and can then use it to design your content or marketing strategies.