Another payment method for online activities, Cost per Click functions by taking into account the number of clicks on each advertisement that leads to your website. The amount per click is pre-decided and the way it works is through setting up a top amount that is associated with each click for each search term. Finally, the amount you pay will either be equal to or lesser than the decided amount, depending on the bids your competitors have placed and the search engine you’re paying. It is sometimes also called Pay per Click.