Search marketing is one of the prime ways through which companies attract customers or increase their consumer base, and the process and strategies they employ for the same are referred to as the digital marketing funnel. It consists of six essential steps which are Exposure, made possible through SEO and ads, followed by Discovery of your content by the customer and Consideration with regards to buying or engaging. The next step is Conversion as per which the customer actually makes a purchase or performs some action followed by Customer Relationship which mostly involves maintaining relations with your clients. The final step is Retention which involves giving enough benefits and value to your customers such that they don’t consider leaving your service for one of your competitors.