An editorial link comes from a website as a result of good content and marketing techniques. These links are not paid or requested for, and can only be earned through quality content and marketing. It is thus a link placed or listed within the content of other websites (to point to yours as a source). An editorial link implies that another site found your content to be trustworthy. Thus these links help a website rank higher in search engine results and indicate the website’s reliability and visibility.
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