A means to increase customer acquisition and engagement through the use of much effective and smart tactics aimed towards engaging a specific buyer persona, Growth hacking will most usually be found in the ‘Software as a Service’ industry. It makes use of numerous marketing strategies and effective product development practices aimed towards creating solutions that are perfect for amplifying the user base of a product. Retargeting and social media advertising, apart from SEO and PPC are some of the core components of the growth hacking industry.
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