Information architecture is formally defined as the process of structuring, organizing, designing and categorizing content in a meaningful and useful way. The primary aspects of information architecture are to focus on individual pages of a specific agenda, usage of meta descriptions and informative page titles, usage of non-complex file and folder names, usage of headings for structuring, usage of breadcrumb navigation to make navigating easier, usage of informative anchor text, improvement of conversion rates and avoiding duplicate content.