Link hoarding is an unacceptable practice used for the purpose of maintaining your website’s popularity by simply not linking out to other websites, linking using JavaScript or even linking through redirects. Link hoarding almost never leads to satisfactory results. The reasons behind this are

  • since it is a mutual give and take relationship, websites which don’t link out to others won’t receive many links themselves
  • outbound links are largely responsible for improving the credibility of a website