Link Reclamation is the process of performing outreach to obtain backlinks. There can be various instances when such a practice is useful, such as when your domain name changes, re-branding takes place, or if your brand gets a mention in a popular blog or post but there’s no backlink leading back to your page. In such scenarios, it is acceptable to contact the blogger or owner of the content involved and request for a link to be added back to your website.