Advertisers have a unique way of ensuring their content always appears on search results through the use of paid search marketing as per which they need to pay some amount to portals or search networks. Commonly known as Pay per Click, Paid placement and Search engine marketing, it usually takes place through an auction where specific keywords or phrases are assigned a cost per click fee. Although Google AdWords and Yahoo! Search Marketing happens to be the biggest networks, paid placements are also endorsed by other search engines like Microsoft Adcenter. Firstly, an exhaustive set of industry related terms are shortlisted by search engine marketing companies, accounts, advertising, and landing pages are set up and finally, bids and budgeting are controlled which subsequently refines your advertising for better accuracy and effectiveness.