Another rating system designed by Google which basically assigns a certain score determined by Google AdWords to numerous account components. The Quality score is given out on a scale of 1-10. Although the exact mechanism through which the score is decided is not explicitly revealed by Google, it is a well-known fact that the three primary factors taken into account are ad quality, relevance and landing page experience. A higher quality score directly translates to more appearances for your ad at lower bids as well as cost per click.
Like What You See?
Sign up for our newsletter to get updates!