Search Engine Optimization is a widely used method of ensuring your content stays on top in search results. However, it can be difficult to carry out on your own since it requires studying the rules for each search engine individually and then incorporating changes that satisfy each of them separately. For better search engine optimization, two of the most important factors shown to exist is link popularity, which is nothing but a measure of how many high ranking websites are associated or linked to your own, and relevant content, which is a measure of the relevance of your content to the search terms.