Welcome to the wonderful world of online publishing. Every business today wants to have its own virtual presence on the Internet. A website has become mandatory even for a small business because it becomes an extended identity of the company. And besides, it’s easy to reach a website from anywhere at anytime. While some use their websites to give information about their products/services, many consider their online presence as an opportunity to improve their reach and increase their sales.
Setting up a website is very easy and relatively inexpensive, thanks to content management systems (CMS) like WordPress and Blogger. It’s important to select the right Content Management System platform to host your website now, as what you can do with your website depends on the capabilities of the Content Management System used. While both WordPress and Blogger are good (and enormously popular), Blogger might be better for beginners/individual bloggers, and WordPress might be better for professional blogs/websites.
Let us look at some key differences between WordPress and Blogger.
While Blogger is very popular among bloggers, WordPress is the platform of choice for small/medium/large businesses and even large publications. Some brands that use WordPress to power their online presence include eBay, the Wall Street Journal, Yahoo!, Ford, Sony, NY Times Blogs, CNN and Wired among many others. Does WordPress need any better testimonials than these?
Both WordPress and Blogger are free-to-use CMS platforms. If you choose to use WordPress.com over WordPress.org, there are no hosting charges. Blogger also hosts your blog for free. But, you just get one of the basic free themes available with Blogger with limited customization capabilities. So, the look and feel of your site might be a little basic. Another drawback is that, when you host content on a free platform, you have limited rights to your content and people can take your site down, often without notice.
With WordPress, you have the option of using the open-source software, where there are no charges for downloading and installing it. You’ll have to pay a nominal charge for hosting (if you don’t want to host the site on your own server), and some more to get a custom design done for your site.
WordPress is an open-source-based software that is regularly updated. Also, it is an extremely reliable and stable CMS platform. There are many web designers, consultants, hosting companies, theme developers, plug-in developers and bloggers who offer their services exclusively for the WordPress platform.
Since WordPress is a W3 compliant, standards-based software, your website readers get a consistent browsing experience, irrespective of which browser they are accessing it from. Also, from the design perspective, your website is “future proof.” With Blogger, the CMS software is proprietary, and Blogger users cannot host their sites on their own server or on any server of their choice.
With Blogger, you have access to certain free themes that offer basic features required for creating a blog. But it’s still a blogging platform. Though WordPress is also a blogging platform, you’ll be surprised at how the CMS can offer a customized website design, tailored according to your business requirements. Some sites designed with WordPress look no different from traditional branded websites.
Content Management and Functionality
A CMS gives an easy-to-use interface to manage all your content. You can quickly order all your posts into various categories with both WordPress and Blogger. But with WordPress, you can also have sub-categories.
Overall, though both choices offer easy-to-use interfaces and options, it is easier to learn and use Blogger. With WordPress, one can expect a small learning curve because of the innumerable options available with the software.
This is one more area where the WordPress platform scores higher than Blogger. With Blogger, you get limited options for extending your site. With WordPress, there are many plugins (both free and paid) that can extend your site to do exciting stuff. For example, you can install an entire forum with a few clicks using a plugin in WordPress. You can even hire people to create custom plugins that offer more functionality to improve the user experience on your site.
Moreover, there are many SEO features built into WordPress that enable your readers to easily find you through a search engine. There are special WordPress plugins that enable you to optimize your marketing efforts (like pop-up-based email subscription forms, for example). You can expect to convert a higher number of visitors into loyal customers, using WordPress.