Updated: July 3, 2013

wordpress-vs-google-sitesAs an individual user or a small business, an online presence is vital in today’s world, due to the limitless power of the Internet and unique opportunities for your individual needs or as a small business. WordPress and Google Sites are two web platforms that give you the option to create a site where you can draw in traffic so that you can reach your target audience easily to sell your products and services. These two platforms are vastly different, and as such, it is important to know the differences so you can make the best decision that will see you maximize your resources and become more efficient online. In this post, we’ll look at a comparison of the two platforms, list their advantages and disadvantages.

What is WordPress?

This is an open-source platform that you can use to build a site or blog. It has become the most popular option for most people looking for an efficient website solution due to its flexibility and the option of it being customizable.

…and Google Sites?

Google Sites is a Google product that’s also used to create simple websites for individuals, organizations, and small businesses. Google Sites is hosted by Google servers, which guarantees a stable internet infrastructure.

Now, let’s look at some of the aspects that both these platforms have to offer, in comparison with each other.

Set Up

Google Sites users are able to set up a site in ten clicks or less. It would take the average internet user less than 30 minutes to come up with a basic Google site, and start posting in no time. WordPress is a bit more complex, and has a higher learning curve for first-time users. The good thing, however, is the fact that while it might take you a bit longer to set up a WordPress site, the end result is that you get a professional-looking site that is detailed and has the feel of a professionally done website. In the end, the time that you spend setting up your WordPress site pays off, and allows you to take full advantage of the endless features that this platform has to offer.

Extensibility and Flexibility

Google Sites has little or no when it comes to extensions and plugins. However, you’re able to embed pictures, video, documents, and other content. WordPress is quite untouchable when it comes to it’s extensibility options. You have the option of adding third-party plugins to your site, which means the possibilities are quite endless. With WordPress, you can have a professional site and make it function however you need it to.


Google Sites has a variety of themes available that allows you to design your site the way you see fit. However, the number of available themes is limited. The great thing about WordPress is, given its open source premise, new themes are added to the list on a daily basis by developers collaborating on this vast platform. This gives you a wide range to choose from. In addition to the vast number of themes available on WordPress, you can install unique custom made themes by developers, which can give your site complete edge.

Search Engine Optimization

If you’re a business looking to be ranked higher in Google page stats, allowing you to be visible and draw traffic to your site, then you need to have an understanding of what exactly Search Engine Optimization is. This is a way of promoting your blog or site by including links and having more page views to your site. Google Sites may have this optimization, but it’s limited due to the fact that page ranks have more to do with people linking your site to others, and sharing pages from it. Because of the low customizability of Google Sites, SEO is a limited experience. WordPress shines in this area, as most people who visit your site are able to link it due to the fact anyone can comment and share your posts. Also, the low cost in starting up a WordPress makes it a better option if you’re a small business looking to build a site showcasing your products and services on a moderately sized budget.

As an individual or small business owner, it’s important to list the pros of cons of both platforms so that you can choose the one that fits your needs and enhances your online presence in the best and most efficient way possible.

To sign up for Google Sites, go here: sites.google.com

What do you think? Do you have experience with Google Sites or WordPress you’d like to share? Let us know in the comments below!

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