If you want to run a business, one of the main things you should know is having a website online makes a huge difference on how your business performs. When you are looking at how to build a website, the options can be a bit overwhelming, especially if you have no prior knowledge in developing one. CMS platforms, also known as a content management system, can help with creating dynamic sites without the hassles of knowing how to code. The decision to pick and choose a content management system that suits you is the question. WordPress is one obvious choice because it performs very well as a CMS program and a blogging tool. It is also backed by a huge community full of support. Another program you might consider is Squarespace. Squarespace is relatively new in the CMS world but it’s gaining popularity with CMS users. Which one is better? We’re going to break it down from the set up to the functionality of both of these tools.
The setup of WordPress is fairly easy and only takes a couple of clicks. You would need to have your own web hosting company to host your website. Once you have access to your control panel of the host you are ready to install WordPress. Usually it just takes a click of the WordPress icon to instantly upload it to your server. No configuration is needed or required. With Squarespace, it is a little bit different. Your website will be cloud hosted which means you don’t need hosting because Squarespace already provides that if you go with one of their packages. Package can range anywhere from $8 to $50 depending on the features you would like included in the package. That sounds like a good deal, but the price of having your own host and picking the least expensive package is about the same, more or less. Going the WordPress route seems to be the better option. There is no monthly fee besides your web host fee, and you would not have to pay for additional features as you would on Squarespace.
Content Management and Functionality
Both WordPress and Squarespace work as Content Management Systems. They are also more than capable to work as blogging platforms as well. However, as a CMS program, WordPress just has better overall functionality. The fact that WordPress is 100% open source contributes to the way WordPress works. Both of these systems also offer WYSIWYG editors. WYSIWYG stands for what you see is what you get, just in case you are wondering. Editing on both platforms is not difficult and require little to no experience in coding. Getting use to the controls on Squarespace is seamless and won’t take long to get to know and work with. With WordPress, it may take a little longer because you may have more options to choose from, but options are good. The more choices you have to develop your website the better visibility, and that is the main goal to attract more visitors and clients to your business.
It’s great to have the options to add plug-ins or modules into a website for different functions maybe like a calendar or a form builder. When it comes down to extensibility WordPress wins. As we mentioned before, WordPress is open-source which means more plug-ins and more themes. Squarespace is limited on its extensions because of the fact that they are in full control of their server. If you are looking for a more functional website, then WordPress can give you that.
The Importance of Search Engine Optimization
There is one important reason to have a website: visibility. The more visible you are online the more business you will get, simple as that. It is very important to be ranked high on search engines like Google for instance. It makes a HUGE difference from being ranked #1 on the first page to being ranked somewhere on the third page of a search result, that is a fact. With that in mind, content management systems try to focus on including SEO into their software. WordPress focuses a great deal on this. They have pretty much built their platform around this internet tool. Not to mention there are also plug-ins available for an enhanced SEO website. Squarespace is also SEO friendly, however, it does limit some abilities to improve search engine optimization like limited control on the title tags. If you’re looking for a way to boost visibility, WordPress is the better option.
Whichever CMS platform you choose to use, whether it’s WordPress or Squarespace, take time to think which would suit your needs the most. The one you would want to choose is one that will be the most cost effective, reliable, most functional, and be able to build the business website you will need.
What do you think? Do you have experience with Squarespace or WordPress you’d like to share? Let us know in the comments below!
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